Through virtual reality operations, patrons of the Caribbean Flavours and Fragrances Ltd (CFF) booth at the Jamaica Manufacturers and Exporters Association (JMEA) EXPO Jamaica were immersed into a simulated experience of computer-generated visuals that would allow users to interact with a specific environment whilst inhaling the scents that are directly associated with it.

This included new scents Citrus Spritz and Spring Time alongside existing scents Lavender and Elegant.

The CFF booth, dubbed The Flavours and Fragrances Lab, catered to tapping into all five features of the human sensory system by providing a loaded experience showcasing various elements of their product portfolio.